Due to multiple stores in the mall, it was difficult for each store to identify and reach out to their consumers. Objective: Deliver personal and relevant messagesĪ shopping mall in Finland wanted to address the above challenge. Although, they try and grab the attention through exclusive offers and discounts but these are not enough to attract more shoppers. However, by creating a more engaging and personalised experience, retailers can drive people towards their stores and ensure they leave with quality shopping experience leading towards customer loyalty.Ĭonsumers now have access to multiple channels to shop for and therefore, malls find it challenging to attract more shoppers. With the increasing numbers of online shopping options, customers are more inclined to shop at home. It is the need of the hour to develop and adopt innovative concepts which can serve as a differentiator and break the clutter. Retailers need to think in a similar direction that can meet their consumers’ expectations. New age consumers choose to invest in experiences rather than just shopping. It helps to create a positive impact, boosting business and acquiring new and loyal customers. Location based advertising is the key to enhance shopping experience. With the increasing competition in the retail industry, shopping malls need to optimize their customers’ experiences.
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